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How to get ready for holidays and get more clients from Your WP site

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Holidays are coming and there is so much to do when you prepare your business for hot business days. Your site is one of those things. The site makeover can be a big challenge.

Here is the list of what you can do to attract more clients and get more profits from your site during the holidays:

1) Clean up your site:

  • remove any outdated products, services and special offers
  • Check your site for 404 errors and fix them intelligently – fill with content if they’re useful for visitors or redirect to the existing ones if they’re duplicates or not useful
  • Check for broken image embeds or links on the website and fix them (especially if you hot-linked images from external sites – beware: it’s a bad practice!)
  • Check for broken layout elements on the Desktop and Mobile – a new fancy widget or script can break your entire site layout down. Another similar common issue is copy-pasting some content from Word processors or other sites with existing HTML codes in it.

2) Check your site status on Google
You may not like Google, but it is the main traffic source for most websites on this planet. So connect to Google Search Console and check your site status by:

  • Adding and verifying your site
  • Checking your site index status (Search Appearance)
  • Keeping track of the search traffic for your site
  • Viewing links attached to your site and internal links
  • Checking mobile usability
  • Reviewing your main content keywords
  • Managing blocked resources
  • Removing inactive links
  • Reviewing crawl errors and stats
  • Reviewing security issues

3) Improve your on-site SEO:

  • Create compelling meta tags for your landing and main content pages
  • Optimize permalink structure (make it human readable)
  • Create internal linking structure (breadcrumbs + connecting your main content and appropriate landing pages)
  • Create effective Robots.txt file creation
  • Create XML & HTML Sitemaps on the auto update basis
  • Enhance title structure if possible (make it informative and attractive)
  • Create or optimize your Google My Business Listing

4) Increase Your Site Speed
40% of users will abandon a webpage if it takes more than 3 seconds to load and 47% of consumers expect a web page to load in 2 seconds or less (via).

You can fix that by:

  • using lightweight WordPress themes built with speed in mind
  • Auditing and removing bunch of unnecessary plugins and scripts
  • Optimizing your images via services (for manual adding) like or plugins like for making this process automatic
  • Adding and setting up magic plugins like this to make your site auto-optimized for performance
  • and more…

5) Increase Conversions

Business site without leads is nonsense. You can increase number of potential leads by:

  • making compelling offers to your potential customers
  • Adding holiday schedule and unique holiday offers
  • Improving usability of your existing landing pages (layout, images, texts, forms)

6) Paid Advertisement
And finally you can increase the number of clients with integrating ads by joining:

  • Google Adwords
  • Bing Ads
  • Facebook Ads
  • Twitter Ads

I hope you’ll be able to implement some or all of these options to successfully celebrate the upcoming holidays. I can help with the implementation! Just get my Holidays package.

Take care!

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